When it comes to engagement surveying, timing is everything — but not in the way you’d expect.
Before teams can analyze employee engagement survey data or act on the results, they need to gather enough usable data. That’s led companies to experiment with survey reminders, contests, and even monetary incentives for participation — tactics we’ve discussed in previous articles. Others shorten their surveys to boost participation, potentially at the expense of additional insight.
While all of these can influence employee engagement survey participation, Lattice Advisory Services suspected that survey launch timing and duration might have a role to play, too. Are there certain days you should or shouldn’t launch a survey? How long is too long when it comes to giving employees time to respond? To find out, we looked at employee survey data from the companies using Lattice.
Survey Launch Date
Mondays and Fridays, conventional wisdom would lead you to believe, should be considered off-limits for significant People initiatives or launches. On Mondays, people are often busier than on other days and perhaps less inclined to check emails — and on Fridays, well, we’re ready for the weekend to get started.
But to our surprise, Lattice engagement survey data tells a different story. Though only 15% of engagement surveys launch on Fridays, they have the highest average participation rate (75%) once the survey window closes. Surveys with Thursday launch dates rank second, with a 72% participation rate. Wednesdays rank last.